Embracing Artificial Intelligence
Original content by ChangeDriver™
There is a meme on social media – a photo of a row of self-checkout machines and a message exhorting that you are never to use them because they kill jobs. Do self-checkouts necessarily lead to job losses or do they make room for new jobs and different services?
The self-checkout is the perfect example of what we fear most: being dehumanized and replaced by a robot or machine. We long for the authentic, human touch.
How do we find authenticity in a world surrounded by algorithms and artificial intelligence (AI)? Can we live in a world that is both real and fake?
Back to the self-checkouts. Yes, they do displace cashiers and they do often create more jobs. As more customers enjoy faster self check-out service, businesses can grow and diversify and need more staff to do other kinds of work. According to Gartner, artificial intelligence will create more jobs than it’ll eliminate.
Let’s take this to the next step in the changing retail landscape. Amazon Go has opened three stores in the U.S. that don’t even have self checkouts—your Amazon account is charged as you exit. This offers customers convenience, access and more time to do other things.
Amazon Go is driving change using a planned, strategic approach to artificial intelligence in order to realize change and benefit customers. These changes are likely to continue and even escalate – because as consumers we want them to. Revenues related to AI are expected to reach $12.5 billion USD by 2020.
For many of us, the instinct is to resist this shift to the cashier-less store. Who is running this place? Who do I talk to if I have a problem?
We could hold back and refuse to use self-checkout or refuse to enter an Amazon Go store. Or we can choose to immerse ourselves in these new experiences instead of watching from the sidelines and become a part of the change.
Change is accelerating, seemingly at light-speed. In 1990, the Internet was little more than a lab experiment. Today, over 4 billion people are online. Whether it’s the transportation you use, the kind of phone you have or how you shop, you are being affected by change – right now – constantly.
By diving in and immersing yourself, you can help shape these changes. You can choose to experience the adventure that goes hand in hand with stepping into the unknown and be in the driver’s seat.